The Complete Digital Marketing Guide
A practical 27-in-1 blueprint for strategy, websites, AI, SEO, email, analytics and multichannel growth
Created by Chukwuemeka Ajoku
What you'll learn
- Build a Digital Marketing Strategy.
- Master ChatGPT with Prompt Engineering.
- Find Your Online Audience.
- Create a Website in 24 Hours.
- Drive Targeted Traffic.
- Build an Email List.
- Analyze Website Data.
- Create Converting Google Ads.
- Create Converting Facebook Ads.
- Create a Content Strategy Plan.
- Build a Community.
- Organic Facebook Marketing.
This course includes
- 8h 13m of learning
- 50 lessons
- 11 quizzes
- Access on mobile and desktop
- Full lifetime access
- Certificate of completion
Course content
11 sections • 51 lectures • 8h 13m total length
- Digital marketing roles, channels and business goals 10m
- Choosing the product, offer and revenue model 11m
- Digital marketing strategy framework and funnel mapping 11m
- KPIs, budgets and a 90-day action plan 11m
- Quiz: Digital Marketing Strategy and Course Project 6 questions
- Market research and competitor analysis 12m
- Audience research, segmentation and personas 10m
- Positioning, branding and message hierarchy 9m
- Sales psychology and customer journey triggers 10m
- Quiz: Market Research, Audience Discovery and Positioning 6 questions
- Site structure and conversion-focused page planning 10m
- WordPress setup in 24 hours 10m
- High-converting website copy and lead capture forms 10m
- Essential technical setup for launch 10m
- Quiz: Website Creation and WordPress Setup 6 questions
- Keyword research and search intent mapping 10m
- On-page SEO and metadata optimisation 11m
- Technical SEO and indexation basics 11m
- SEO content planning and authority building 11m
- Quiz: SEO Foundations and SEO Masterclass 6 questions
- Content strategy plan and editorial calendar 10m
- Copywriting frameworks for content, emails and ads 10m
- Content marketing machine and repurposing workflow 11m
- Community building, customer service and moderation 11m
- Quiz: Content Strategy, Copywriting and Community 6 questions
- Lead magnets and list-building systems 10m
- Email platform setup, segmentation and welcome flows 11m
- Campaigns, promotions and automations 10m
- Deliverability, testing and revenue metrics 11m
- Quiz: Email Marketing and List Growth 6 questions
- GA4 setup and event tracking 11m
- Reporting, attribution and optimisation decisions 10m
- ChatGPT prompt engineering for marketers 10m
- Using ChatGPT for strategy, research and production 8m
- Quiz: Analytics, Reporting and ChatGPT Workflows 6 questions
- Google Ads structure and keyword targeting 10m
- Search ad copy, assets and landing page alignment 10m
- YouTube Ads targeting, creative and funnel use 9m
- Paid traffic optimisation, budgets and scaling 10m
- Quiz: Google Ads and YouTube Ads 6 questions
- Organic Facebook marketing 10m
- Facebook Ads campaign setup and creative testing 10m
- Facebook eCommerce ads and retargeting 11m
- Instagram marketing and community growth 10m
- Quiz: Facebook and Instagram Marketing 6 questions
- YouTube marketing for organic discovery 10m
- LinkedIn, Pinterest, Quora and Twitter/X channel selection 10m
- Influencer marketing and partnership execution 11m
- Digital marketing freelancing and client operations 10m
- Quiz: Additional Channels, Influencer Marketing and Freelancing 6 questions
- Final assessment: The Complete Digital Marketing Guide 12 questions
Requirements
- Experience managing at least one social media account for a brand, business or client
- Ability to write basic marketing copy in English
- Confidence using spreadsheets, documents and presentation tools
- Access to a computer, reliable internet and permission to edit a website or build a practice site
- A small test budget for ads is helpful but not essential for completing the course blueprint
Description
This course blueprint helps intermediate social media marketers expand into full digital marketing work. It moves in a logical sequence from strategy and audience research into websites, SEO, content, email, analytics, AI-assisted workflows, Google Ads, YouTube Ads, Facebook Ads and organic channel growth.
The emphasis is practical rather than theory-heavy. Learners use a starter pack with a sellable product, product information document, creative assets and worksheets to produce real outputs: a digital marketing strategy, a website, a content plan, an email funnel, performance dashboards and campaign assets.
It is designed for marketers who want a single structured resource instead of fragmented platform tutorials. By the end, learners will be able to grow a business online more systematically, broaden their employability and package services for freelance client work.
Instructor
Chukwuemeka Ajoku
- 16 courses
A Skilled Programmer