User Experience Design Fundamentals
Design more effective websites and mobile experiences using the five elements of user experience
Created by Chukwuemeka Ajoku
What you'll learn
- Explain the purpose of user experience design and evaluate why it matters for effectiveness, conversion and task completion.
- Explain Jesse James Garrett's five elements of user experience: strategy, scope, structure, skeleton and surface.
- Analyse how the five elements of user experience influence one another across a website or mobile app.
- Define strategy for a digital product by identifying business goals, user needs and measures of success.
- Apply a basic UX research process to gather evidence about users, tasks and pain points.
- Distinguish business goals from user needs and reconcile them in design decisions.
- Explain scope as a UX element and translate strategy into agreed features and content.
- Create a functional specification for a website or mobile app feature set.
- Develop content requirements that support user tasks and business objectives.
- Prioritise specifications and requirements using clear decision criteria.
- Explain structure as a UX element and organise information and interactions logically.
- Architect information effectively for websites and mobile experiences.
This course includes
- 6h 10m of learning
- 40 lessons
- 9 quizzes
- Access on mobile and desktop
- Full lifetime access
- Certificate of completion
Course content
9 sections • 41 lectures • 6h 10m total length
- What user experience design covers 10m
- Why UX matters for digital effectiveness 9m
- The five elements of user experience 8m
- How the elements work together 8m
- Quiz: UX fundamentals and the five elements 6 questions
- Defining business goals and success measures 11m
- Identifying user needs and key tasks 10m
- The UX research process 10m
- Turning research into strategy statements 8m
- Quiz: Strategy: goals, users and research 6 questions
- Scope as the bridge from strategy to delivery 8m
- Creating a functional specification 10m
- Developing content requirements 10m
- Prioritising specifications and requirements 9m
- Quiz: Scope: requirements, content and priorities 6 questions
- Structure in the UX model 9m
- Architecting information effectively 10m
- Organising principles for digital media 10m
- Mapping task flows and pathways 9m
- Quiz: Structure: information architecture and interaction flow 6 questions
- Skeleton as interface arrangement 9m
- Designing navigation systems 11m
- Creating effective information design 9m
- Designing forms that reduce friction 11m
- Quiz: Skeleton: navigation, information design and forms 6 questions
- Purpose and types of wireframes 9m
- Building page and screen layouts 9m
- Establishing hierarchy and emphasis 9m
- Annotating wireframes for collaboration 8m
- Quiz: Skeleton to surface: wireframes and visual hierarchy 6 questions
- Surface as the visible expression of UX 9m
- Applying visual design principles 9m
- Using contrast and uniformity well 9m
- Choosing colour and typography for digital products 11m
- Quiz: Surface: visual design, colour and typography 6 questions
- Evaluating UX after launch 10m
- A/B testing for UX decisions 10m
- Practical resources for the UX design process 9m
- Applying the full UX framework to your own work 11m
- Quiz: Testing, optimisation and UX process resources 6 questions
- Final assessment: User Experience Design Fundamentals 12 questions
Requirements
- Basic familiarity with websites or mobile apps as a user, creator or stakeholder
- Ability to review simple page layouts, navigation and forms
- No formal UX background required
Description
Creating a website or mobile app is easier than ever; making it effective is the difficult part. This course gives you a practical framework for improving conversion, reducing friction and helping people complete the tasks that matter to them. You will work through the five elements of user experience — strategy, scope, structure, skeleton and surface — and apply them to web, mobile web and mobile app design.
Rather than treating UX as decoration, the course focuses on decisions that affect business goals and user success: research, requirements, information architecture, navigation, forms, wireframes, visual design and testing. Each lesson builds from foundation to application so you can evaluate existing experiences and make better design choices in your own work.
This course is designed for people who already work with digital products and want a more reliable design process. By the end, you will be able to assess whether a site or app is effective, identify where users get stuck and improve the experience with clear, testable design decisions.
Instructor
Chukwuemeka Ajoku
- 16 courses
A Skilled Programmer